Hospital Dona Helena is one of the most renowned healthcare institutions in Brazil, ranked among the top 100 hospitals in the country. As the group expands rapidly, opening new clinics across the southern region, I was entrusted with the mission of designing and developing a landing page for Clínica Perini.

The main goals were clear:

Increase awareness of the new clinic located inside the Perini residential complex.

Encourage appointments while reinforcing the credibility of Hospital Dona Helena’s private healthcare services.

As both designer and developer, I led the project from concept to delivery.

Design: Using Figma, I created a clean, frictionless UX that aligned perfectly with Dona Helena’s established branding. The design incorporated photos of the new clinic and familiar landmarks from the residential complex, helping residents easily identify its location.

Development: In Framer, I translated the design into a responsive, high-performance landing page with smooth animations and complete analytics tracking.

The primary audience consisted of adults and elders from the Perini complex, middle to upper class, with stable income and access to private healthcare. To meet their needs, I:

Designed a clear, intuitive UX/UI tailored to a less tech-savvy audience.

Positioned the clinic not only as a convenient healthcare option but also as a gateway to Dona Helena’s private healthcare plans.

Research & Ideation — Defined ICP and user expectations.

Prototyping — Built and presented an interactive Figma prototype for client approval.

Client Alignment — The approval process was smooth, with only minor CTA adjustments requested.

Development & Launch — Implemented the page in Framer with responsiveness, performance, and tracking in place.

The launch was a big success:

Achieved record-high average session times.

Strong click-through rates exceeded expectations.

The landing page gave the clinic an excellent visibility boost during its opening phase.

The success led to two additional landing page projects within the same quarter.

This was my first project in the healthcare sector, and it strengthened my ability to:

Balance brand identity with usability for a specialized audience.

Execute end-to-end delivery from ideation to launch.

Drive measurable business outcomes through design.

Overall, the Clínica Perini landing page not only delivered tangible results but also positioned me as a trusted partner for future healthcare digital projects.

You can see this project live at clinicaperini.donahelena.com.br