Nexuscloud is an ERP solution designed for retail companies, integrating multiple departments such as marketing, sales, finance, and tax management. With an already established client base, the challenge was to refresh their digital presence with a modern design approach that matched the brand’s growth.

Previously, the company used its main website to present the product, but it was outdated and failed to communicate the tool’s value effectively. My role was to elevate their online presence by creating a dedicated landing page that would make a strong first impression for new visitors.

As lead designer and developer, I worked through the full cycle of the project:

Prototyping and validating ideas with the client in Figma

Aligning design objectives with brand positioning

Developing and publishing the landing page in Framer, ensuring smooth animations, interactions, and high performance.

At the start of the project, Nexuscloud didn’t yet have a proper design system. I needed to set a higher design standard while balancing innovation with brand continuity. The key challenge was to create a look and feel that conveyed trust and high-tech sophistication, without losing connection to their existing identity.

Once we defined the ideal customer profile and gathered detailed information about the tool, the design direction became much clearer. Key improvements included:

A more immersive layout with engaging animations

Clearer topic separation for better readability

Highlighting benefits with illustrations and descriptive copy

Showcasing actual product screenshots, something that was completely missing from the old website

Implementing advanced tracking to better understand the user journey and optimize engagement

The redesign addressed the major weaknesses of the old website: generic visuals, poor hierarchy, and lack of consistency. With the new landing page:

Leads reported greater trust in the product

Ads directing to the page converted significantly better than before

The client was highly satisfied and we are now exploring a full migration of their website and blog to the new system

As Nexuscloud continues to grow, we’re currently in discussions about a potential revamp of the tool’s UI/UX, ensuring that its product experience evolves in step with the brand’s new digital presence.