After designing 10+ websites for Nidus’s clients, it was finally time to bring the same level of excellence to their own digital presence. Their brand needed a platform that not only looked stunning, but also communicated the depth and value of their services at the level of their high-ticket ICP.

This was one of the most challenging and rewarding projects of my career: a 12+ page website (with more in development) and a complete revamp of their brand communication to reflect a new era for the company.

The two biggest challenges I tackled were:

Clarity without overwhelm — showcasing the completeness of Nidus’s solutions while keeping navigation simple and intuitive.

Positioning for growth — crafting a digital experience aligned with a more premium market, elevating the brand above 90% of marketing companies in Brazil.

Record pageviews across the site.

Bounce rate reduced to under 58%.

Increased average session time, with advanced tracking in place to map the user journey and drive continuous optimization.

A custom blog/CMS with deep flexibility for content publishing.

A custom AI tool, fully integrated with login/signup, exclusive member downloads, and token usage reports.

A collaborator portal with secure logins to access tools and performance reports (soon).

This project not only elevated Nidus’s brand, but also solidified my expertise in building large-scale websites that balance design, strategy, and measurable results.

Check this project live at nidusmarketing.com.br