The Nugget is a children's toy that's one item with endless configurations, including a practical one as a couch. It saves space and cleanup time. Maximizes fun for kids and minimizes hassle for parents.

The project: Creating a print ad for a journal in America, where The Nugget is already pretty well known among parents. However, it should also be clear to any new customers what the item is and what it does.

Ad for a journal that targets a less-aware audience (parents who may not know what the Nugget is yet or how it works. Therefore, the ad should show what the item can do).

The design is meant only as basic direction to be sent to a professional designer — my work is the copy.

Ad for a journal that targets a more aware audience (parents who already know about the Nugget, and may own one. With several Nuggets, you can make many more configurations).

The design is meant only as basic direction to be sent to a professional designer — my work is the copy.