2D Animation - Tractics
Julien Ghandour
Bringing "Tractics" to Life
Animation, Video Production, Product Visualization
Project Overview
Tractics, a product from Navleb, is designed to simplify and enhance the user experience with cutting-edge solutions. The challenge was to create an engaging, visually stunning animation that illustrates the product’s features and benefits, and communicates the value to both existing and potential customers.
Goals
Create an engaging and dynamic animation that highlights the unique features of Tractics.
Visually communicate the value of the product in an easy-to-understand and compelling way.
Support Navleb's marketing efforts by creating a tool that attracts and educates new clients.
Approach
Initial Consultation & Understanding
Conducted a discovery session with the client to understand the product’s value propositions and key features.
Script & Storyboarding
Developed a compelling narrative for the animation, mapping out the key features and user benefits.
Animation Production
Created a high-quality, engaging animation that uses clean lines, motion graphics, and simple yet effective visuals to communicate product features.
Sound Design & Final Edits
Incorporated music and sound effects to elevate the experience and make the animation more immersive.
Delivery & Support
Delivered the final animation in various formats for integration into marketing campaigns, websites, and sales materials.
Outcomes
A visually stunning and engaging animation that effectively conveys the core functionalities of Tractics.
The animation was successfully integrated into Navleb’s marketing materials and became a key tool for engaging prospective clients.
Enhanced the client’s communication strategy by providing a dynamic visual representation of a complex product.
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Posted May 14, 2025
An engaging animation that illustrates the product’s features and benefits, and communicates the value to both existing and potential customers.
