Khairat Lebanon - Rebranding
Julien Ghandour
The Challenge
Khairat Lebanon, is an ever-growing family!
In the early 1950s, a small village in Lebanon was home to a family whose members made their living selling fruit and vegetables. They developed their business with the grace of God (عالبركة).
About two decades ago, four brothers from this family decided to embark on a new entrepreneurial journey through the GCC. They arrived in Abu Dhabi with suitcases full of childhood memories and a desire to spread their culture far and wide. The initial idea of bringing Lebanese fruits and vegetables to Abu Dhabi has turned into an evolving business that paid off with over three branches in the UAE incorporating in addition restaurants, cocktail and ice cream bars, and butcheries.
As they expand into new markets, they look forward to empowering and developing authentic Lebanese brands and collaborating with the leading ones in the Gulf region.
They approached us to build a brand image and strategy that fit the scaling of their business.
Outcome & Scope
A full rebranding goes from the smallest to the biggest detail.
Creating a Creative Strategy
Creating the Artistic Feel
Visual Identity
Brand Narrative
Design Systems
Brand Guidelines
Icons & Illustrations
Directing On-brand Implementations
The Creative Strategy
The story
Vision
Target Segmentation
The Brand Visual Direction
Brand Narrative
Logo Variations
Logo Variants
Logo Icons
Brand Pattern
Hand Drawn Calligraphy
A cultural exchange: “Khairat Lebanon” aims not only to provide services to the Lebanese community but also to be a place of cultural exchange; hence the idea of writing contextual Lebanese words and expressions in a handmade calligraphic style and explaining their meaning in English to maximize their comprehension among internationals.
Color Palette
Brand Implementation
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Posted May 14, 2025
Client: Khairat Lebanon Industry: Food & Beverage Services: Brand Strategy, Brand Identity Design, Packaging, Visual Strategy
