Celestial Visual Identity Transformation
Julien Ghandour
The Challenge
Celestial is a family-owned brand, and we are always working on developing it since we are working on tight budgets. Along the way, we experiment, we pivot, and we grow.
The Outcome
This business was initiated based on one person’s enthusiasm and passion, he knew he would struggle to learn about the business aspects of a brand, and he still decided to learn while advancing. The main outcomes of this project are recently made, as the visual identity is changing for the better while pivoting from a local market to an international one.
The Scope
Creating a Creative Strategy
Creating the Artistic Feel
Directing Photography Sessions
Visual Identity
Design Systems
Brand Style Guide
Icons & Illustrations
Creative & Art Direction
Naming
Celestial /sɪˈlɛstɪəl/
adjective : It is belonging or relating to heaven.
Synonyms: (in) space, heavenly, astronomical, extraterrestrial, stellar, planetary, in the sky…
Visual Branding
We aimed to transfer the heaven feel using a sleek modern design, keeping a hint of a cloud in the bottom festoon shape.
We sought to represent the jewelry following the same concept. We used lines in the shape of a rotating crown and made them like rain.
Together, they form the final logo.
Brand Applications
Illustration Style
Icons Style
Photography Direction
Visual Communication
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Posted May 16, 2025
Developed Celestial's visual identity for international market expansion.
