Celestial Visual Identity Transformation

Celestial is a family-owned brand, and we are always working on developing it since we are working on tight budgets. Along the way, we experiment, we pivot, and we grow.

This business was initiated based on one person’s enthusiasm and passion, he knew he would struggle to learn about the business aspects of a brand, and he still decided to learn while advancing. The main outcomes of this project are recently made, as the visual identity is changing for the better while pivoting from a local market to an international one.

Creating a Creative Strategy

Creating the Artistic Feel

Directing Photography Sessions

Visual Identity

Design Systems

Brand Style Guide

Icons & Illustrations

Celestial /sɪˈlɛstɪəl/ adjective : It is belonging or relating to heaven.

Synonyms: (in) space, heavenly, astronomical, extraterrestrial, stellar, planetary, in the sky…

We aimed to transfer the heaven feel using a sleek modern design, keeping a hint of a cloud in the bottom festoon shape.

We sought to represent the jewelry following the same concept. We used lines in the shape of a rotating crown and made them like rain.

Together, they form the final logo.