Nestlé Waters Regional Brands
Gulay Inceoglu
Nestlé Waters Regional Brands
Responsive Website Redesign
The Project: Refreshing the online presence of Nestlé Waters North America's portfolio of six iconic regional spring water brands.
Poland Spring, Deer Park, Zephyrhills, Ice Mountain, Ozarka, Arrowhead.
Role: Senior UI Designer
Tools: Adobe Photoshop, Sketch, InVision
The Challenge
Create a cohesive yet distinct digital identity for six unique regional brands, ensuring a seamless user experience across all devices while highlighting each brand's local heritage and natural sourcing.
Design Approach
A modular design system was developed to allow for brand-specific customization (colors, imagery, and storytelling) within a unified structural framework. This ensured efficiency in development and consistency in user experience.
The Results
A modern, mobile-first web experience that successfully captures the essence of each regional brand. The unified design system led to a 40% reduction in production time for future brand updates and a significant increase in mobile engagement.
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Posted Mar 31, 2026
Responsive website redesign for six regional spring water brands, creating a modular design system balancing brand identity with user experience.
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