Great Giant Pineapple (2021) • Website Revamp

Johan Ferdian Juno R

✳︎ Project Overview ✳︎

As the world’s largest pineapple exporter, Great Giant Pineapple (GGP) deserved a fresh website redesign. I transformed their printed company profile into a sleek digital format. Launched in 2021, this site amplified their marketing beyond social media, covering essentials like history, company values, mission, certifications, and news—arranged from broad to specific for easy browsing.

✳︎ Responsibilities ✳︎

My responsibilities included the following:
Established a Unified Visual Language: I engineered a scalable design system, transforming core brand attributes into consistent digital components and style directives, encompassing typography and interactive elements. Engineered a
Flexible Web Framework: I constructed a WordPress block theme, utilizing contemporary WordPress architecture to generate modular web segments, ensuring seamless responsiveness across a spectrum of devices. Performed
Data-Centric User Analysis: I executed in-depth UX research, integrating both qualitative user interviews and quantitative behavioral tracking through tools like Hotjar and Microsoft Clarity, to guide design choices.
Validated Design Implementation: I supervised the meticulous conversion of Figma design prototypes into functional web interfaces, guaranteeing pixel-perfect fidelity to the original design intent.
Set of style guide used in this project
Set of style guide used in this project

✳︎ Design Results ✳︎

a. Homepage

Homepage design output
Homepage design output
Got a vision for your next project? ✦ Book a Call with Me ↗
Like this project
1

Posted Mar 14, 2025

Revamping web design of the largest pineapple plantation company in the world. Now the website has been integrated to Great Giant Foods.

Likes

1

Views

0

Timeline

Jan 1, 2021 - Feb 26, 2021

Clients

Great Giant Foods

Borobudur Park (2021)
Borobudur Park (2021)
Puspita Perkasa - a logo design for transport company
Puspita Perkasa - a logo design for transport company
KGNow.com • Video Aggregator Portal for KGMedia
KGNow.com • Video Aggregator Portal for KGMedia
Kita Sama - Local Government Portal (2018 - now)
Kita Sama - Local Government Portal (2018 - now)