As the world’s largest pineapple exporter, Great Giant Pineapple (GGP) deserved a fresh website redesign. I transformed their printed company profile into a sleek digital format. Launched in 2021, this site amplified their marketing beyond social media, covering essentials like history, company values, mission, certifications, and news—arranged from broad to specific for easy browsing.

My responsibilities included the following:

Established a Unified Visual Language: I engineered a scalable design system, transforming core brand attributes into consistent digital components and style directives, encompassing typography and interactive elements. Engineered a

Flexible Web Framework: I constructed a WordPress block theme, utilizing contemporary WordPress architecture to generate modular web segments, ensuring seamless responsiveness across a spectrum of devices. Performed

Data-Centric User Analysis: I executed in-depth UX research, integrating both qualitative user interviews and quantitative behavioral tracking through tools like Hotjar and Microsoft Clarity, to guide design choices.

Validated Design Implementation: I supervised the meticulous conversion of Figma design prototypes into functional web interfaces, guaranteeing pixel-perfect fidelity to the original design intent.

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