German Archaeologists Association | Connecting

German Archaeologists Association | Connecting Heritage and Identity

For the German Archaeologists Association, I redesigned the logo to translate the physical character of archaeology into a clear, contemporary visual identity.

The symbol combines a Stonehenge-inspired structure with an abstract “A” for archaeology. Four stone-like shapes form a compact emblem, with subtly irregular edges that evoke weathered surfaces and ancient construction. Balanced proportions bring structure to these organic contours, connecting historical references with precise graphic design.

Uppercase serif typography adds a scholarly, authoritative character. Generous letter spacing and a structured three-line arrangement give the association’s name clarity and presence.

The palette draws on earth, stone, and excavation: warm ochre, deep brown, and cool mineral grey. The emblem also retains its distinctive character in simple black-and-white applications.

The result is an identity rooted in the material traces of the past, giving the association a confident contemporary presence.