German Archaeologists Association: A Logo Redesign

The starting point The German Archaeologists Association needed a logo that translated the physical character of archaeology into a clear, contemporary visual identity.

The idea The symbol combines a Stonehenge-inspired structure with an abstract "A" for archaeology. Four stone-like shapes form a compact emblem, with subtly irregular edges that evoke weathered surfaces and ancient construction. Balanced proportions bring structure to these organic contours, connecting historical references with precise graphic design.

The system Uppercase serif typography adds a scholarly, authoritative character, while generous letter spacing and a structured three-line arrangement give the name clarity and presence. The palette draws on earth, stone and excavation: warm ochre, deep brown and cool mineral grey. The emblem also keeps its distinctive character in simple black and white.

The result An identity rooted in the material traces of the past, giving the association a confident, contemporary presence.