Valorant Merch and Booth Design

Designing an unforgettable event presence that transcended a standard promotional booth. Sterling AG sought a creative vision strong enough to captivate Valorant’s dedicated fanbase, elevate brand perception, and create excitement beyond typical logo-stamped merchandise.

They needed an art director capable of translating Valorant's intense gameplay and vivid aesthetics into a tangible, immersive brand experience and a designer who could craft innovative merchandise to transform fans into brand ambassadors. brand experience for the Comic-Con audience.

Under my creative leadership, the talented A+ team at Sterling AG successfully executed a striking booth design. We navigated stringent brand guidelines, achieving a distinct identity that resonated powerfully with Valorant’s core ethos, all within tight budget constraints.

I directed the creation of unique merch, collaborating closely with Sterling AG’s exceptional illustration team. Each merchandise piece was meticulously designed, ensuring cohesive branding while delivering a distinctive, memorable experience.

Result: It was better than what we expected!

Valorant’s activation at Comic-Con Chennai united fans, thrilled gamers, and earned global recognition. delivering an experience that went far beyond our initial vision.

Exclusive Fan Rewards

Fans eagerly competed for limited-edition Valorant merchandise, transforming rewards into coveted collectibles and significantly boosting audience engagement.

The immersive launch zone for Valorant’s newest agent, Tejo, provided a seamless entry for new gamers, instantly connecting them with Valorant’s tactical universe.

Chennai’s dedicated fanbase experienced Valorant’s vibrant brand world physically for the first time, fostering deeper connections and lasting impressions.

The innovative booth design and impactful merch drew recognition and appreciation from Riot’s global team, showcasing the project’s creative excellence internationally.

Hosted a thrilling competition, delivering intense gameplay to players and creating memorable viewing experiences for attendees.

Engagement Fans enthusiastically embodied their favorite Valorant agents through vibrant costumes, further amplifying the event’s energy and community spirit.

Client RIOT Games India // Agency Sterling AG // Project Merch + Booth Design // Art Direction + Merch Design Harsh Chelani // 3D + Illustration Team Sterling