FitBisk - Branding and packaging
Harsh Chelani
FITBISK IS A HOMEGROWN, FITNESS-FIRST COOKIE BRAND
Born in Surat, Fitbisk serves high-protein oat cookies made for gym-goers, athletes, and mindful snackers. Handcrafted with 0% refined sugar or maida, it wasn’t just another healthy snack. It was built for performance. The brand needed to look as clean, bold and energizing as what was inside the jar.
CHALLANGE:
Launching in a crowded category meant tackling three key challenges
Standing out from typical “healthy” or “homemade” packaging aesthetics
Connecting instantly with gym-goers and fitness focused snackers
Building credibility as a new player in the performance snack space
SOLUTION:
We designed a brand that looks as strong as it performs.
From bold color blocking & chunky type to gym-culture visuals and raw ingredient cues, every element was crafted to feel energetic, clean, & proudly homemade.
FITBISK now looks ready for the shelf, the gym bag, & the Instagram grid.
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Posted Jun 10, 2025
Branding that lifts like it snacks. FitBisk is a high-protein treat built for performance and needed to look as clean and strong as what was inside the jar.
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Timeline
Jan 4, 2025 - Feb 10, 2025
