Bagel Beats Club

Bagel Beats Club is a conceptual brand identity created for a vibrant morning community that brings together house music, yoga, coffee, and connection. The visual identity combines playful energy with a welcoming atmosphere, designed to attract young professionals, creatives, and wellness enthusiasts seeking meaningful ways to start their day.

The project included brand strategy, logo design, mascot development, and a flexible visual identity system that captures the spirit of movement, positivity, and community.

Brand Identity • Mascot Design