Hanagasumi Matcha Brand Identity Project
Nezhyk Studio
HANAGASUMI
Matcha Brand Identity • Packaging Design
Hanagasumi is a conceptual matcha branding project inspired by the Japanese phenomenon of flower haze — when blooming sakura trees create a soft veil across the landscape. Rather than following traditional matcha branding built around bright greens and energy-focused messaging, this concept explores calmness, refinement, and intentional living.
The visual identity combines soft neutrals, Japanese-inspired aesthetics, and premium packaging design to create a more elevated and contemplative matcha experience. Hanagasumi celebrates the beauty of slowing down, transforming matcha from a productivity tool into a daily ritual.
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Posted Jun 8, 2026
Created a distinctive brand identity for a modern matcha brand, blending premium aesthetics with a fresh visual experience to stand out in a growing market.
