Brand System, Collateral and Conference Branding for Dermsquared

Defined a cohesive brand system for a parent brand with 5 sub-brands: logo variations, typography, color palettes, graphic elements. Creative directed social campaigns, podcast visual identity, conference branding, and ad design. Built social media design guidelines so internal teams could produce on-brand content consistently.

Designed conference collateral for Dermsquared across multiple events, including booth signage, handouts, postcards, and attendee-facing materials. Each piece extended the brand system into physical touchpoints, maintaining visual consistency with the digital presence while adapting layouts and hierarchy for print and in-person engagement.

Designed landing pages in Figma from core brand assets: layouts, illustrations, and interactions for product launches including Polaris (AI clinical search), DermToolkit, Derm2Derm community forum, and Patient Access Management Summit event pages.