Brand Unification and Digital Revamp for Littledata

Infused the brand with the energy of the DTC Shopify space: bolder colors, geometric accents, minimalistic technical illustrations. Crafted the homepage, pricing page, case studies hub, and product pages from wireframes through Figma handoff. Site refreshed in phases, building on the shared component library.

Before the template system, Littledata's social presence was disjointed: dated illustrations, a faded color palette, and no cohesive visual language across posts. Built a branded social template system that gave non-designers the tools to produce on-brand content independently. What started as a focused set of templates for industry news and product features grew organically as the team adopted the system, eventually spanning event promotions, hiring announcements, and new positioning frameworks as the product itself evolved.

Unified a fragmented brand across product and marketing by building a shared Figma library: updated components, typography rules, color usage, and a refreshed illustration system. Both teams used the library as a source of truth, resulting in stronger cohesion and improved trial-to-conversion performance.