Splendid Furnishings – Homepage Revamp & Product SEO Enhancement

Splendid Furnishings – Homepage Revamp & Product SEO Enhancement

Splendid Furnishings is a Canadian-based furniture store offering premium, locally crafted products. I contributed to the improvement of their website by refining the homepage design, enhancing product SEO, and streamlining product presentation. My goal was to boost user engagement and improve search engine visibility while maintaining a strong Canadian identity across the site.

To refresh the homepage with a cleaner, more appealing layout, optimize product listings for better SEO performance, and clearly highlight the brand’s Canadian-made craftsmanship through visual cues on product images.

Here are the crucial challenges that were faced during the working of the project:

Aligning the updated homepage layout with the existing brand identity.

Ensuring consistent SEO-friendly content across all product listings.

Efficiently adding and managing new products while maintaining a visually cohesive catalog.

Finding a subtle yet effective way to showcase the "Made in Canada" element across all relevant products.

Delivered a visually improved homepage that better reflects the brand’s premium feel and user expectations. Optimized product listings now contribute to better search rankings, and the inclusion of a Canada flag logo on product images reinforces the brand’s national identity. These changes not only improved site aesthetics but also strengthened the brand’s market positioning and online discoverability.

Check out the live website here: Splendid Furnishings