Sleepyhead is a relaxed, easygoing coffee brand built around the idea that a good day starts with a gentle wake-up moment. The name “Sleepyhead” captures that cozy, half-dreamy state in the morning and the brand identity celebrates it with a playful twist.

We visualized the brand using a mascot inspired by coffee beans, forming a cute “sleepy creature” that instantly communicates warmth, comfort, and personality. The entire system is designed to feel soft, friendly, and approachable which is perfect for a brand that wants to offer a casual escape within daily routines.

A bubbly, rounded logotype paired with a bean-shaped character brings out the brand’s fun, lazy-morning energy. The typography and shapes evoke:

comfort

warmth

a hint of humor

The palette leans into creamy neutrals and coffee browns inspired by latte foam, warm crema, and roasted beans. It creates a laid-back, mellow vibe that suits a slow morning ritual.

The packaging uses oversized bean silhouettes, soft curves, and minimal layouts across:

drip coffee bags

takeaway cups

boxes

tote bags

delivery van wrap

The visuals are simple yet iconic, making the brand instantly recognizable.