In a fast-paced urban lifestyle where people constantly chase deadlines and trends, Wapllo aims to remind consumers to nourish the most important version of themselves. As “healthy meal replacement” becomes a daily ritual, Wapllo reframes it with lightness, warmth, and a touch of joy - transforming functional nutrition into a gentle conversation with oneself.

The brand introduces a new attitude to modern wellness: soft, healing, and emotionally uplifting. Instead of the cold, clinical feel of traditional diet products, Wapllo positions meal replacement as a colorful, delightful lifestyle moment.

The identity is built on a foundation of gentle, healing energy. Wapllo’s visual direction balances clarity with personality, creating a brand world that feels approachable and emotionally supportive.

We combined a clean sans-serif wordmark with playful handwritten elements, capturing both functionality and brand vitality. This dual-type approach communicates:

clarity & modern wellness

personality & youthfulness

soft emotional connection

The palette is intentionally warm and optimistic:

Blush Pink: like the first light of morning - warm, reassuring, and emotionally comforting

Chocolate Brown: grounding, trustworthy, evoking nourishment and richness

Fresh Green Accents: a symbol of vitality, growth, and “new energy”

Together, these colors create a visual experience that is soft yet lively - a healthier choice that doesn’t sacrifice joy.

The packaging uses playful circles, geometric line blocks, and cheerful checkerboard patterns, forming a dynamic system across SKUs. These repeatable shapes bring rhythm and personality to the product line, helping Wapllo stand out in a category often dominated by minimal, clinical aesthetics.

The result is packaging that communicates:

positivity

energy

a youthful approach to wellness

Health doesn’t have to feel rigid or joyless. Wapllo encourages a perspective where nutritious eating is colorful, lovable, and empowering. Each shake becomes a tiny ritual of self-care - a moment of lightness within a busy day.

Our design amplifies this message through every visual touchpoint, making “light fasting” not just a functional choice, but an enjoyable lifestyle.