This branding project was created for a late-night bistro bar concept - a space that blends casual comfort with playful character. The visual identity revolves around a hand-drawn “cat-fish” mascot, a warm retro palette, and a friendly, slightly nostalgic aesthetic. The goal was to build a brand world that feels approachable, memorable, and immediately recognizable in both day and night settings.

A Playful Retro Identity for a Modern Midnight Bistro

Branding a Late-Night Bar With Character & Charm

Hand-Drawn Warmth Meets Retro Bistro Culture

A Cat-Fish Muse: Building a Whimsical Bistro Identity

Warm Colors, Smooth Lines, Midnight Snacks - A Bar Identity With Personality

Crafting a Cozy, Playful Visual World for “Sometimes Bistro”

The visual identity for Sometimes Bistro & Midnight Snack is built around a friendly, hand-drawn mascot which a quirky “cat-fish” character that defines the brand’s mood and playfulness.

The design direction uses warm retro tones (burgundy, cream, pastel blue, soft yellow) paired with minimal line illustrations to create a nostalgic yet modern dining atmosphere.

The brand system includes a bespoke logotype, mascot variations, packaging concepts, menu layouts, signage mockups, color guidelines, and illustration assets. Each element is designed to be flexible across physical and digital touchpoints, while maintaining a consistent personality that feels youthful, warm, and memorable.