GA4 Setup for Mobile App

Muffaddal Qutbuddin

Marketing Analytics Specialist
Data Analyst
Product Data Analyst
Firebase
Google Analytics
Google Tag Manager
The client was in the process of launching their iOS and Android application and sought assistance in implementing GA4. They desired a comprehensive GA4 solution to effectively monitor their user's behavior. The project entailed developing a tracking plan to ensure the capture of crucial user actions. Subsequently, the client requested a document outlining code changes to be shared with their developers, along with guidance on proper event implementation to ensure accurate and reliable data. Finally, I conducted walkthrough calls to guide them on utilizing GA4 for their analytics requirements.
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