Ads Spent ROI Dashboard
Muffaddal Qutbuddin
The client aimed to assess the effectiveness of their advertising expenditure by consolidating spending across all paid channels. They sought to integrate this media spending with user behavior data from Google Analytics, creating a comprehensive overview for the company. I assisted in integrating campaign analytics from Facebook and Google, along with user interaction data from GA4, to establish a comprehensive perspective for evaluating the impact of their campaigns on conversions.
Like this project
Posted Dec 30, 2023
Build a dashboard to monitor ad effectiveness by consolidating spending across channels and integrating it with user behavior data from Google Analytics (GA4).
