In the year of 2019, the book Fair of the city of Porto Alegre (BR), a great event for the locals, was celebrating it's 65th anniversary. They needed an institucional video ad for television and social media, me and an amazing team of design and marketing students were hired to do the job. The client loved the final project and we earned an important Brazilian design award on the next year.
The Client's needs ✨
What was asked on the briefing
• An advertising video for the 65th anniversary of the book Fair
•A message that inspires the community to participate
•A concept that reassures the power of reading
•An aesthetic video to stand out from a variety of commercials on TV
The insights ✨
Besides 2019 being the 65 year anniversary of the book Fair it was also:
• the 100 year anniversary of Einstein's general theory of relativity
• the 50 year anniversary of the Moon Landing
• the 500 year anniversary of Leonardo da Vinci's death
With that, the concept chosen was SCIENCE 🧪 and ART 🎨
Because the highlight was on what connects readers, scientists, artists...
✨Curiosity✨ -- our main subject for the video production
🇺🇲 the verbs present in the narrative correspond to Leonardo da Vinci's professions, in order to incorporate him into the narrative subjectively.
The Script ✨
I was the screenwriter for the video, so my script was the first thing after the briefing and the basis for the rest of the team to work on. The next image shows my thoughts, on the left side. It was made in Brazilian Portuguese, but I translated it on the right side.
🇺🇸she paints riddles in the eyes
she sculpts minds that revolutionize the world
she architects inventions that show us the universe
she has been writing our story for 65 years
Curiosity is what moves us
Book Fair of Porto Alegre
Link to the final video✨
Thank you!
2019
