TRE - Justiça Eleitoral

The video presented is the main part (the call) of a multiplatform campaign developed for the Electoral Justice. Among the topics discussed during the briefing meeting were Fake News, the voting process and the distortion of the truth facilitated by social media. The Electoral Justice representatives wanted to demystify the understanding and show the competence of their bodies, which seek to bring the truth about relevant agendas for this election year. According to the client, the official communications of the Electoral Justice were not attracting the public's attention for having a far-fetched language in a period of great distrust and political polarization.

The main problem pointed out by clients was the insufficient connection with the public, both due to a lack of direction in their campaigns and due to a far-fetched and inaccessible language. With that, the script starts from the reflection on the moment of difficult filtering of what is true or false. The text moves on to a discussion of what could be resolved with a transparent channel of information that has already passed through a secure filter. The script ends by showing that this channel exists, the electoral justice, in which many Brazilians can check data on the electoral process and obtain impartial information.

The final video:

https://vimeo.com/655567450