In the year of 2021, the Electoral Justice asked for a video that could talk about the importance of voting and awareness of Fake News. It was released before the presidential elections, that took place in 2022, the client loved the final project and we earned an important Brazilian design award in November/22.
Votes, Fake News and Awareness
The video presented is the main part (the call) of a multiplatform campaign developed for the Electoral Justice. Among the topics discussed during the briefing meeting were Fake News, the voting process and the distortion of the truth facilitated by social media. The Electoral Justice representatives wanted to demystify the understanding and show the competence of their bodies, which seek to bring the truth about relevant agendas for this election year. According to the client, the official communications of the Electoral Justice were not attracting the public's attention for having a far-fetched language in a period of great distrust and political polarization.
The idea behind the video
The main problem pointed out by clients was the insufficient connection with the public, both due to a lack of direction in their campaigns and due to a far-fetched and inaccessible language. With that, the script starts from the reflection on the moment of difficult filtering of what is true or false. The text moves on to a discussion of what could be resolved with a transparent channel of information that has already passed through a secure filter. The script ends by showing that this channel exists, the electoral justice, in which many Brazilians can check data on the electoral process and obtain impartial information.
The final video:
https://vimeo.com/655567450
2022
