CRONO Design
Luiza Perufo
Visual Designer
Marketing Strategist
Adobe Illustrator
Adobe Photoshop
Google Docs
Notion
Crono is a not-yet-launched design studio based in Brazil. They needed a full brand development, with a marketing research and a visual identity that reassures the power to make timeless brands with redesign.
Link for the Brand Guidelines:
https://drive.google.com/file/d/1jZRziNfeUGZPJsLYgQdJtm-bPg9mhYgf/view?usp=share_link
Link for the Social Media presentation Reels:
https://youtu.be/vy1VZIi8ekM
The Idea✨
During the pandemic of 2020-2021 lots of small and medium businesses got shut down, in the city where Crono was invented, the historical restaurants were decreasing sales just because they didn't rely on followers or social media status before it became the only way of contact with the customers.
Crono will be a design studio focused on turning these businesses around without losing it's history or previous clients. The ideia is to attract the public into a refreshed look and experience offline and online.
The Marketing Plan 💯
I developed a 90-page business plan to help segmenting the problem.
Here are the index. It was made in Brazilian Portuguese.
Norteadores Estratégicos
Plano Operacional
Análise do Macroambiente
Análise do Mercado
Análise da Concorrência
Matriz de Posicionamento Percebido
Matriz de Competitividade
Análise dos Clientes
7 O's
Segmento Alvo
Posicionamento
Mix de Marketing
Análise estratégica
Análise econômica e financeira
The Brand
It was a long project, but better than any explanations, here is the final results.
2022
