Client: tokenforge Role: Webflow Lead, Art Direction, Strategy & Planning Year: 2024-2025

Tokenforge is a German tokenization platform that helps asset managers bring real world assets onto the blockchain, fully EU compliant. Their existing website no longer matched the maturity of the product or the credibility the brand needed to win enterprise trust. It under-communicated the technical offering, looked dated next to competitors, and left the team little room to grow.

The brief was a full overhaul: a redesign and rebuild from the ground up to sharpen the positioning, raise credibility, and give Tokenforge a site that could scale with the business.

I led the project on the Webflow side, with involvement that ran from early planning through to final deployment. I owned strategy and planning, art direction, the full Webflow build, and animation direction, working alongside the client, a UI designer, and a motion designer.

I worked directly with the client at the start of the project to understand the business goals, the audience, and the technical requirements. Together we mapped the new site structure and produced the initial wireframes that guided every design decision that followed. This kept the project anchored to outcomes rather than aesthetics from day one.

I shaped the brand direction throughout the project, from the earliest strategic conversations to the final design reviews. Beyond curating and reviewing the UI designer's work, I helped define the overall visual language and how the brand should feel. The goal was simple: every design decision had to serve Tokenforge's strategic objectives, carry the right tone for a financial-grade product, and land with an audience of asset managers and institutional partners.

I handled the full site build in Webflow, translating the designs into responsive, high-performance pages with a clean structure and reusable components that the client's team can maintain and extend on their own. Micro-animations and interactions were built with custom code and GSAP to add polish without slowing the site down.

A specific challenge was running several Lottie animations on the same page without hurting performance. I solved this by taking full control of playback, so animations run only when they should and the page stays fast.

The full animation process was guided from illustration prep through to final integration. Illustrations were structured and layered in collaboration with the UI designer and aligned to the client's vision, then refined with the motion designer in production. Every motion choice was purposeful and optimized for performance across devices and browsers. The outcome was a set of animated illustrations that carry the homepage and make a complex product easy to understand at a glance.

As result, we got amazing animated illustrations for the homepage

Tokenforge launched with a modern, fast, credibility-first website that matches the product behind it. The site communicates the technical offering clearly, holds its own against EU competitors, and gives the team a scalable foundation for future growth.

This was an end-to-end engagement across strategy, brand, development, and animation direction, shaping both the creative and the technical outcome rather than executing a fixed spec. Staying close to the client throughout ensured the final site reflected real positioning, not a passing design trend. It is exactly the kind of work Outredge is built for: a marketing site as good as the product it represents.