Platter - Webflow Retainer

Project Overview Ongoing retainer engagement for Platter’s Webflow website, focused on elevating design consistency, improving maintainability, and supporting continuous growth. The site initially lacked a design system and had scattered components and CMS structures, which limited scalability and efficiency.

Design System Setup Created and implemented a scalable design system from scratch, bringing structure and consistency to the entire site. This significantly streamlined future updates, brand consistency and design decisions.

Component Rebuild & Cleanup Audited, cleaned up, and rebuilt core components for improved performance, responsiveness, and maintainability, replacing fragmented elements with reusable, optimized building blocks.

CMS Architecture Improvements Refactored the CMS structure to be more organized and flexible, making it easier to manage and expand content across the site.

Ongoing Maintenance & Content Support Provided ongoing content updates, bug fixes, and performance optimizations to keep the site fresh, functional, and aligned with evolving business needs.

This work transformed a fragmented Webflow build into a scalable, maintainable system—reducing future development time, improving UX, and enabling the Platter team to move faster with confidence. By taking full ownership of the website, I removed a major source of friction for the marketing team, allowing them to focus entirely on strategy and content without worrying about technical issues or any Webflow related questions.