This comprehensive project included a range of activities from initial strategic planning to the development of visual assets that captured her brand identity. Our journey with Olimpka began with in-depth strategy workshops and culminated in the creation of detailed brand guidelines. Along the way, we also conducted a photo shoot designed to seamlessly align with their new branding, ensuring a cohesive and compelling visual presence.

Our collaboration started with strategy workshops aimed at uncovering and defining the essence of Olimpka’s brand. This session was pivotal in understanding her vision, values, and the unique aspects of her practice that set her apart in the wellness industry. We delved into Olimpka’s personal and professional journey, her philosophy, and the core principles that guide her work. This involved an exploration of her target audience and the emotional and psychological impact she aims to have on her clients.

By the competitor analysis we examined the landscape of the wellness industry, identifying key competitors and analyzing their branding approaches. This helped in identifying gaps and opportunities for Olimpka to stand out. Using what we learned from our discovery and analysis, we created a clear brand positioning statement, that was the base for all our branding work and captured Olimpka's promise to her customers.

With a solid strategic foundation in place, we proceeded to define the Brand Guidelines. These guidelines are crucial for maintaining consistency across all touchpoints and ensuring that every element of the brand communicates the intended message.

After the Strategy phase, we developed a visual identity that mirrors Olimpka’s values. This included a logo, color palette, typography, and graphic elements that together create a cohesive and recognizable look.

To bring the new brand identity to life visually, we also created a professional photo shoot. The goal was to create a library of high-quality images that would be used across Olimpka’s marketing materials, website, and social media. We captured a variety of images, including staged poses, and action shots of Olimpka practicing yoga or providing massages.

The branding project for Olimpka was a holistic journey that began with deep strategic insight and culminated in a tangible, visually appealing brand identity. Staying true to their values of femininity, power and customer care, we developed a brand that not only stands out in the wellness industry, but also resonates deeply with her customers. The new branding is impactful and reflects Olimpka's unique approach to self-care.