Seneca’s mission revolves around empowering individuals who are forging their own paths in life. They emphasize quality and longevity in their designs, ensuring that each piece is not only stylish but also sustainable and built to last. The company prides itself on its meticulous attention to detail and its commitment to minimizing environmental impact while maximizing the lifespan of their garments​.

My goal was to redesign an existing Shopify e-commerce site to increase conversion. Starting with a UX audit to find the pain points of each page and why it was difficult for users to shop. I found many critical mistakes, which were addressed by creating better information architecture and cleaner structure for each page. Now the navigation is intuitive, with clear categories and quick links to new arrivals and popular items. I've put a lot of effort into the PDP, which describes a wide range of uses and functions of SENECA garments. Each product page provides detailed descriptions, high-resolution images, and options for different sizes and colors, ensuring a seamless shopping experience.

The site's design reflects Seneca's commitment to quality and craftsmanship, with sections dedicated to the company's philosophy, sustainability efforts and the meticulous process behind its garment production. Following the launch of the new e-commerce site, conversions doubled within the first month.