RETAIL DESIGN | Designing Neptune's Kids' Apparel Line

Challenge: Sparta Sports Store sought to elevate their in-house kids' apparel line, Neptune. They needed separate t-shirt designs for boys and girls aged 6 to 14, each visually engaging, age-appropriate, and aligned with Neptune's brand identity within the larger Sparta brand.

We analyzed trends in children's activewear and explored design elements that would resonate with this energetic demographic.

Extending the Brand Identity: We designed a comprehensive labeling system that complemented the overall design aesthetic for both boys' and girls' t-shirts.

Label Design: We created custom labels featuring the Sparta logo and essential garment information, ensuring a consistent brand experience for parents and kids.

Tag Design: Hangtags or care instructions were designed to be clear, informative, and visually engaging for young customers, further reinforcing the Neptune brand identity within the Sparta brand.

By understanding the preferences of kids aged 6 to 14, we successfully created separate t-shirt prints and a labeling system that are both fun and functional. The designs resonate with kids and encourage an active lifestyle. This project has strengthened the Neptune brand within the Sparta brand, promoting brand loyalty and encouraging repeat purchases.