POLO SUR | Building a Brand Identity

The Challenge: Polo Sur, a new Chilean seafood exporter with a passion for delivering the highest quality products to the world, needed a brand identity that captured their essence and propelled them into the global market. They envisioned a logo that incorporated a distinctive fish element.

Collaborative Exploration: We partnered closely with Polo Sur to understand their vision, target audience (global seafood consumers), and desired brand image. We analyzed competitor landscape and industry trends to chart a unique course for Polo Sur, incorporating their desire for a fish-themed logo.

Conceptualizing the Brand Identity: Through brainstorming sessions, sketches, and mood boards, we explored diverse logo concepts that featured a fish face while reflecting Polo Sur's values – professionalism, reliability, and global reach.

Forging the Brand Anchor: The chosen logo features a stylized fish face, symbolizing Polo Sur's connection to the ocean and their expertise in the seafood industry. The design balances playfulness with professionalism, using bold lines and a minimalist composition. The deep blue color exudes professionalism and trustworthiness.

Building a Cohesive Brand Universe: We extended the logo design to create a comprehensive brand identity. This included color palettes, typography, and design elements applied consistently across business cards, letterhead, product packaging, and marketing materials.