Startup Success: Redesigning a Mobile App

Shahrier Prantick

UX Designer
Product Designer
UI Designer
Figma
ProtoPie
Relume

Blockchain security site redesign

Volta is blockchain security app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

Challenge

The app's cluttered interface presented obstacles for users seeking critical features and seamless navigation. Onboarding issues impeded the increase of new user involvement. Moreover, the application's lack of customization and flexibility undermined its attractiveness and ease of use.

Results

The redesigned app features a clean, simple layout, enabling users to seamlessly locate and employ essential functions. The improved onboarding process resulted in a 33% increase in adoption rate for new users. Incorporating personalization and customization elements heightened user engagement, leading to a 25% surge in user retention rates.

Process

The Examining & Evaluating: Through user conversations, surveys, and in-app data analysis, we sought to understand the challenges and user needs. Additionally, we studied competitor apps and industry trends for valuable insights. Architectural Redesign: Based on our findings, we restructured the app's content and direction, prioritizing features and information according to user preferences. Drafting & Prototype Development: We created low-fidelity sketches to visualize the new arrangement and navigation, iteratively refining them based on user feedback. We then built a high-resolution, interactive prototype to test the design. Functionality Review: We conducted functionality tests with a diverse group of users to ensure design effectiveness and identify potential improvements. Using this feedback, we implemented necessary adjustments to the design. Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, fonts, and icon styles, for a consistent experience throughout the app. We also created a style guide to maintain design consistency in future updates.

Conclusion

Volta, a blockchain security platform, underwent a victorious transformation addressing ease-of-use challenges, resulting in a more intuitive and user-focused experience. The improved UX/UI design led to an increase in user adoption, engagement, and satisfaction, demonstrating the importance of expertly designed architecture for UX professionals.
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