Droplette | Brand Identity and E-Commerce Website

Brand, creative direction, and website for a skin-misting tool that pushes active ingredients 20x deeper into your skin

Over our year long collaboration, we re-branded, designed new packaging, built a new website, creative directed photoshoots, and provided ongoing creative assets for Droplette. The brand needed to simplify their appearance to position themselves as a proven, premium skincare technology company.

We directed and cast photoshoots for Droplette campaigns and website. The goal of the shoot above was to simplify the process of using the Droplette system by breaking down each step, highlighting the benefits along the way. Just take a targeted capsule, pop it into the device, get misting, and feel the hydration.

The new Droplette website was built as a custom Shopify theme. We designed the site with many reusable modules to highlight key ingredients, benefits, FAQs, usage, and more for each product. We created starter kits targeting specific concerns with recurring subscription for ease of entry to the Droplette system. We also designed and built a custom theme in Recharge for the customer subscription portal to improve the experience for existing customers.

The new packaging clearly displays what is included in the box and has a sticker to indicate the color of the device. While currently sold online only, we designed the packaging with future in-store displays in mind, with benefits and instructions highlighted on the back for potential customers who were unfamiliar with the product. We created a visual system for benefits, usage, and skin sensitivity information.