Boho Plants is a fictitious client that embodies the essence of contemporary minimalism and sustainable living. As a provider of indoor plants and botanical accessories, Boho Plants sought a branding identity that seamlessly fused simplicity with sophistication, catering to a modern audience with an appreciation for eco-consciousness.

The project encompassed the conceptualization and execution of a comprehensive branding package, including logo design, typography selection, color palette development, and the creation of mockups. Emphasizing a minimalist aesthetic, every element was meticulously crafted to reflect the ethos of Boho Plants.

🌿Research and Inspiration:

Research was conducted to understand the target demographic and prevailing design trends within the sustainable lifestyle sector. Drawing inspiration from contemporary minimalist art and nature's organic forms, the design direction was refined to resonate with Boho Plants' vision.

🌿Logo Design:

Two logo variations were developed, each capturing the essence of Boho Plants' ethos. Utilizing clean lines and subtle geometric shapes, the logos symbolize harmony between nature and modernity, embodying simplicity and sophistication.

🌿Typography and Color Palette:

Careful consideration was given to typography and color selection to evoke a sense of tranquility and authenticity. Fonts were chosen for their clean and timeless appeal, while a harmonious color palette inspired by earthy tones and botanical hues was curated to convey a connection to nature.

🌿Mockup Creation:

Six mockups were meticulously crafted to visualize the brand identity across various touchpoints, including product packaging and product merchandise. Each mockup was designed to showcase the versatility and cohesive aesthetic of the Boho Plants brand, reinforcing its minimalist yet impactful presence.

Two logo variations (Primary and Secondary)

Typography selection

Color palette

Six mockups showcasing brand application

The culmination of this project is a cohesive and visually compelling brand identity that encapsulates the essence of Boho Plants. Through minimalist design principles and a commitment to sustainability, the brand is positioned to resonate with a discerning audience seeking harmony between aesthetics and ethical values.

The Boho Plants branding project exemplifies a harmonious fusion of minimalist design and eco-consciousness, reflecting a commitment to authenticity and sophistication. By leveraging clean aesthetics and strategic brand elements, the resulting identity encapsulates the essence of modernity while staying true to its roots in nature. Like the logo design? 😍

I've published it to the Kittl Community. Use it for free and make it your own here: https://www.kittl.com/design/Logo-Boho-Plants-Logo-29es2Kw5