Create an attractive and functional web platform for the furniture store "AIKIA" that allows users to explore and purchase a wide variety of home products easily and intuitively. The main objective was to develop an online shopping experience that reflected the quality and diversity of the furniture offered by the store.

Design a professional and modern interface aligned with Aikia’s brand identity

Optimize the site structure to guide visitors toward making purchases

Ensure a consistent and responsive experience on desktop, tablet, and mobile

Create an eCommerce layout that can be easily scaled with more products and categories

UX/UI Designer

eCommerce Website Strategist

Responsible for user journey mapping, interface design, and conversion-focused layout planning

The project began with research on competitors and UX patterns in the home goods eCommerce space. I defined user personas and mapped out typical buyer journeys to ensure the interface supported fast decision-making and frictionless navigation.

Once the user flow was established, I created wireframes and interactive mockups using a mobile-first approach. The design focused on visual clarity, trust-building elements, and minimalist styling to highlight the products without overwhelming the user.

Typography, color palette, and iconography were chosen to evoke calmness and sophistication while maintaining accessibility.

While the platform used for development is not specified, the site was built using a modular and scalable approach, with attention to performance and responsiveness. Animations and interactions were carefully balanced to enhance user experience without distracting from conversions. The structure was designed to integrate seamlessly with popular eCommerce systems.

UX/UI Design

Interactive Prototyping

Responsive Web Design

Mobile-First Strategy

eCommerce Conversion Tactics

Typography & Visual Hierarchy

User Flow Optimization

The final result is a high-performing, conversion-focused eCommerce site that strengthens Aikia’s brand presence and improves its ability to turn visitors into buyers. The layout is scalable and ready for future growth, offering a solid foundation for an expanding product line.