Maroma is a lifestyle and wellness brand focused on handmade artisanal products. I developed a complete brand identity system to reflect its values of simplicity, elegance, and nature-inspired aesthetics. The visual language was designed to be timeless and adaptable across digital and print platforms.

Create a brand identity that reflects Maroma’s essence: artisanal, minimalist, and grounded in nature

Design a scalable system that works across packaging, social media, and digital platforms

Develop a color palette, typography, and logo with strong emotional resonance

Deliver consistent visuals that elevate brand perception and market positioning

Brand Designer

Responsible for concept development, logo creation, typography, color direction, and brand applications

Delivered a complete visual identity manual with usage guidelines

The project began with research into wellness and artisanal markets, followed by a visual benchmark of competitors. I explored moodboards and typographic styles that expressed calmness, craftsmanship, and elegance. After sketching several concepts, I refined a visual direction centered on balance and natural tones.

The final logo reflects Maroma’s organic feel, complemented by a soft color palette and minimal typography. Brand guidelines were developed to ensure consistent use across packaging, web, and promotional materials.

Adobe Illustrator (logo design & vector graphics)

Photoshop (mockups & image processing)

Brand strategy

Typography systems

Color theory & composition

Visual storytelling

Maroma’s new visual identity elevated its brand image and positioned it as a premium handmade goods provider. The system is versatile, modern, and easy to implement, making it suitable for future growth in both digital and physical products.