Attribution Tracking Dashboard Design

Robert Licau

Attribution Tracking Dashboard

The Attribution Tracking Dashboard is a conceptual design that showcases a powerful tool for visualizing user conversions through a Last Click attribution model. This interface, featuring a fictional platform named MetricX, is crafted to enable data-driven decision-making with a clear, intuitive, and visually striking layout. The dashboard centers around a dynamic line graph that tracks user conversions over time across multiple channels, including Organic Search, Paid, Direct, Referral, and Social Media. Each channel is distinguished by vibrant, color-coded lines, with a tooltip providing precise data for a selected date. A bar chart on the right compares conversions between Google Analytics and the fictional MetricX platform, offering a quick visual benchmark for performance analysis. Below the graphs, a comprehensive table presents key metrics such as users, sessions, engaged sessions, average engagement time, engagement rate, conversions, and total revenue. The table highlights channel performance, with Paid driving the highest conversions and revenue, while Organic Search leads in user volume. The design adopts a dark theme with a minimalist approach, ensuring that data remains the focal point. Rounded corners, clean typography, and subtle accents enhance the interface, aligning with macOS's native aesthetic for a polished look. The Attribution Tracking Dashboard is designed for marketers and analysts seeking actionable insights at a glance. It transforms complex data into a visually engaging and user-friendly experience, making performance tracking both efficient and impactful.

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Posted Apr 12, 2025

Designed a dashboard for visualizing user conversions with a Last Click attribution model.

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