Paima Studios is a pioneering Web3 gaming engine, bringing blockchain-powered gaming experiences to life. As Head of Design at dcSpark, I led the design efforts for Paima Studios from the ground up, establishing a strong digital presence and enhancing user engagement.

My work spanned branding, website design, NFT projects, and promotional materials, ensuring Paima Studios stood out in the competitive Web3 gaming industry.

Role: Head of Design

Company: dcSpark Inc.

Tools: Figma, Photoshop, Midjourney

Timeline: November 2021 – July 2023

The goal was to create a visually compelling and user-friendly platform that would:

Effectively showcase Paima Engine’s Web3 gaming technology

Attract developers and gamers from various blockchain ecosystems

Provide clear messaging about cross-platform compatibility, Stateful NFTs, and the benefits of blockchain-powered gaming

Increase user engagement and transaction volume

With Web3 gaming still evolving, the challenge was to create a seamless user experience that bridged Web2 and Web3 technologies, making blockchain gaming more accessible and engaging.

To achieve these goals, I worked on a range of key design initiatives:

Designed a fully responsive website for Paima Studios, ensuring optimal performance across all devices.

Created dedicated landing pages for the Paima Engine and individual Web3 games such as Tower Defense, Tarochi, and Jungle Wars.

Provide clear messaging about cross-platform compatibility, Stateful NFTs, and the benefits of blockchain-powered gaming

Increase user engagement and transaction volume

Crafted aesthetic and user-friendly interfaces for Web3 gaming, making blockchain gaming more accessible to new users.

Positioned Paima Studios as a leader in Web3 gaming by integrating modern design trends with blockchain innovation.

Designed the Volcaneers NFT landing page, highlighting the concept of Stateful NFTs that evolve with player interactions.

Developed banners, promotional materials, and visuals for key gaming projects.

5,000,000+ Transactions – Designed experiences that facilitated over 5M in-game transactions.

Stronger Online Presence – Elevated Paima Studios’ brand identity, making it more recognizable and engaging for users and developers.

Stateful NFTs Innovation – Showcased the next-generation NFT mechanics, offering true ownership and evolution within games.

Cross-Platform Play – Enabled seamless gaming experiences across multiple blockchain ecosystems.

My work with Paima Studios was a full-scale design transformation, helping the brand attract users, developers, and investors in the Web3 space. Through strategic UX/UI, engaging visuals, and a well-structured online presence, I ensured that Paima Studios could stand out as an industry leader in blockchain gaming.

This project reflects my ability to blend design, strategy, and innovation to create scalable and engaging digital experiences.