Custom E-Commerce Platform for ArchetypeStud.io
Ned Design
ArchetypeStud.io – Custom E-Commerce Platform and Brand Build
Full-featured merch storefront with integrated fulfillment and B2B invoicing
ArchetypeStud.io is a B2B merchandise store designed and built entirely from the ground up. I handled brand identity, layout structure, interface design, and front-end development using WordPress and WooCommerce. The platform connects seamlessly to providers for fulfillment and uses Stripe for automated invoicing.
Key Highlights:
Brand identity including, typography, and visual language;
Component-based UI system in Figma;
Full interface for all user-facing pages;
Custom theme in WordPress + WooCommerce;
Product sync, shipping rates, and tax handling;
Stripe BACS invoicing flow for manual payment options;
Performance and mobile usability;
Structured content for SEO and indexing (schema, metadata, clean URLs).
Homepage Preview:
Results:
Achieved seamless automated order fulfillment by integrating WooCommerce with providers, enabling hands-off processing for all merchandise;
Improved checkout reliability and conversion rates by customizing LiteSpeed Cache rules to fully support AJAX add-to-cart and exclude sensitive WooCommerce pages;
Increased payment completion and tracking accuracy by implementing custom Stripe SDK integration for auto-generated hosted invoices tied to BACS orders;
Enabled faster cart interactions and better mobile UX by optimizing WPC Fly Cart functionality;
Streamlined the content editing workflow by building custom Gutenberg and ACF blocks, empowering non-technical users to manage content with visual consistency;
Boosted Google Shopping eligibility and SEO rankings by injecting structured data (schema) for products, including shipping and return policy info;
Ensured clean navigation and improved user experience by customizing WooCommerce archive navigation;
Delivered fully functioning branded web experiences for e-commerce and affiliate platforms, with results visible in user engagement, reduced admin workload, and consistent design execution
Let's build something great together!
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Posted Aug 7, 2025
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