iGaming affiliate site from Logo & Branding to live product

Logo + Branding: typography, color palette, and brand guidelines;

Design System: reusable UI kit built in Figma;

Front-End Development: built in WordPress with custom fields;

Back-End Collaboration: worked alongside backend dev to shape the CMS for affiliate control;

Homepage with featured casinos/sportsbooks and CTAs;

Affiliate partner detail pages;

Dedicated page for live matches and odds;

Blog listing and individual posts (SEO structured);

Modular affiliate rating sections and custom callouts;

Launched a full affiliate system from scratch with no external templates;

Custom WordPress backend allows editors to manage affiliate fields with ease;

Site structured to drive affiliate link clicks and conversions;

Supports organic traffic via blog strategy and linkable wagering content;

Established a unique, credible brand in a competitive vertical.

The WagerPilot project reflects a comprehensive, ground-up execution of a performance-driven affiliate platform in the competitive iGaming niche. By integrating branding, design systems, and front-end development into a cohesive workflow, the project demonstrates how visual identity, UX strategy, and CMS architecture can directly influence user trust and monetization. The modular design and custom backend not only streamlined editorial control but also empowered ongoing growth through SEO, live odds content, and dynamic affiliate listings.

This build exemplifies how thoughtful design paired with functional collaboration can create a scalable, conversion-focused product in a highly regulated market.