The Bayou
Audrey Dejoux
Cajun Kitchen in Biarritz
Inspired by their shared passions, Cecile and Fergus wanted to bring a taste of New Orleans to the shores of Biarritz. Together, they envisioned a restaurant where the locals could discover and fall in love with Cajun food, just as they had during a common trip in Fergus's homeland.
Their vision was to create a space where the warmth of Cajun hospitality would blend seamlessly with the laid-back vibes of the Basque coast.
The Brief
The founders wanted their restaurant to reflect conviviality. With the place serving as a gathering place for friends and families, where laughter flows as freely as the gumbo (tradition dish).
They envisioned a chill atmosphere, capturing the laid-back surf culture, where there's no rush—just good vibes and great food. The restaurant needed to be a celebration of the French Quarters' tradition and cuisine, and attract families and young people of Biarritz.
Delivrables
Logotype, Typography, Color Palette, Print design, Merch
Logotype : Audrey Dejoux
Logo versions
The Logo
The brand identity of The Bayou was born from the rich aesthetics of New Orleans. I drew inspiration from the city's unique blend of history and culture. The alligator made of leaves - became the restaurant's emblem as a nod to the wild, untamed spirit of Cajun culture and the luxurious faune and flora of the Bayou. This symbol, combined with spicy colors and a fun typography gave the brand a fresh and distinctive look that would appeal the young people of Biarritz.
Social Media Content Kit
I also created a Social Media Kit including Instagram posts, Profil pictures, Stories templates, Pinned Story Icons and Facebook/Linkedin Banners to help them with their social media branding.
Print & Merch
In addition I designed t-shirts for the cooking team and I also prepared the layout of their dishes and drinks menu.
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Posted Dec 14, 2024
Brand Identity creation for a cajun restaurant in Biarritz, France - Logo Design, Brand Identity Guidelines, Social Media Content Kit, Print Design
