Marc, the founder of Maison Milo, grew up in the South of France, where the vivid aromas of his grandmother’s garden filled his childhood with unforgettable memories. As he grew older and built a career in the luxury fashion industry, he held onto his appreciation for artisanat and longed for the innocence of his childhood, when his grandmother would lovingly prepare homemade lemonade. Inspired by this, he decided to merge the charm of homemade with the sophistication of luxury, creating Maison Milo, a brand of premium syrups with bold, artisanal flavors.

For the brand’s visual identity, I wanted to reflect a blend of elegance and playfulness. The Maison Milo logo features a modern, hand-crafted serif typeface paired with a custom "MILO" wordmark that incorporates organic shapes, adding a fresh and youthful twist.

The packaging design emphasizes the warmth of the syrups’ aromatic profiles, using vibrant, whimsical colors and simple organic illustrations.