The Goal

To highlight the significant connection between graphic design and marketing a fashion brand by creating a brand centered around the key elements used within branding and marketing.

The Brand

Shaye is an online loungewear brand with a goal to attract consumers through creative marketing and aesthetics. The focus is on font, color, and graphics to establish a brand identity, gain traffic, and connect to the target market. Their values surround spreading self-love in order to establish a connection through graphics with consumers. Shaye focuses heavily on graphic design and creating a strong brand identity through social media marketing.

EXPRESS YOUR SELF LOVE

​Shaye can be accessed only through their e-commerce site as we enter an era where e-commerce shopping is overtaking brick and mortar stores

Products are also available to be purchased through Instagram and Facebook shopping. Shaye will be heavily focused on having a social media presences over a physical store while highlighting the creative and graphic design aspects of the brand

Social Media

In order to increase brand awareness and gain engagement from the target market, we will reply on social media to represent the brand, create a connection with consumers, and increase traffic. Social Media platforms will be the main channel for the campaign of the first collection.

Aesthetically pleasing Instagram feed + graphics to connect with the target market

Implementing Instagram and Facebook shopping to lead to our products

Create promotional ads to reach target consumers

Shaye's packaging will be a strong factor in creating a brand identity and enhancing the consumer experience.The packaging will incorporate the brand's colors, large graphics, and take on the trend of logomania.

Through this project I learned the importance of brand research, competitor research, target market research, and creating a brand identity in order to reach the target consumer. I also implemented key aspects of a brand that are important and continue to evolve within today's market.