Off White Up-cycling
Emerson O'Connor
The "Deadstock" T-Shirt
In order to advance as a brand, Off-White will use Deadstock t-shirts to create and an up-cycled t-shirt that will enter them into the world of sustainability and influence everyday consumers to become more ethically aware of luxury fashion's impact on sustainability.
The inspiration behind this action comes from Virgil Abloh's brand Pyrex, established in 2012. Abloh up-cycled Champion and Ralph Lauren merchandise in order to create products for Pyrex.
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Posted Aug 16, 2022
A new product launch made for Off-Whit in order to enter the brand into the market of sustainability within fashion.
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Clients
Savannah College of Art and Design
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