Off White Up-cycling

Emerson

Emerson O'Connor

The "Deadstock" T-Shirt

In order to advance as a brand, Off-White will use Deadstock t-shirts to create and an up-cycled t-shirt that will enter them into the world of sustainability and influence everyday consumers to become more ethically aware of luxury fashion's impact on sustainability.
​The inspiration behind this action comes from Virgil Abloh's brand Pyrex, established in 2012. Abloh up-cycled Champion and Ralph Lauren merchandise in order to create products for Pyrex.
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Posted Aug 16, 2022

A new product launch made for Off-Whit in order to enter the brand into the market of sustainability within fashion.

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Clients

Savannah College of Art and Design

Off White