The Goal

A new collection designed for Marc Jacobs in order to go back to his 90s grunge roots and target current consumers. We designed a full handbag collection highlighting dark eras and current trends of functionality.

The Collection

The base of this collection revolves around the impact that Marc Jacobs made on grunge fashion, and the evolution of 90s grunge. The styles seen in this era reflected rebellion against society. As we face dark times with out work, modern gothic styles evolve from seeking escapism and opulence. This unisex collection will incorporate these past and present dark eras as well as highlighting important trending aspects of functionality with the use of hardware, materials, and color.