DESCRIPTION A bold and expressive identity for Ireland's most diverse and inclusive choir. BRIEF Discovery Gospel Choir is Ireland's most diverse, inclusive, and leading intercultural choir. In celebration of its 15 years, we evolved and developed the Discovery brand. The brand lacked cohesion in its marketing communications, and its brand voice was convoluted. ROLE AND EXPERTISE • Brand identity • Brand messaging • Brand positioning • Brand discovery • Brand strategy • Visual identity system • User interface design (UI) • User experience (UX) • Competitive analysis • Wireframes • Prototyping • User testing OUTCOME From our internal and external brand audit, we uncovered and identified "Diversity. Joy. Empathy" as Discovery's primary core values. We then developed the identity, visual system, and website as our guiding compass with the data. TESTIMONIAL "John has also entirely transformed our branding, with real consideration for the meaning and message of the choir. He has a deep understanding and appreciation of what Discovery is trying to achieve." – Nessa Darcy | Co-ordinator | Discovery Choir