Literate Voices LLC Brand Identity

DESCRIPTION Un-silencing the silent. OVERVIEW Literate Voices is an ELA curriculum that celebrates student voice. It has been independently evaluated by WestEd and shown to have a statistically significant positive impact on low-achieving students. Our identity design features interlocking ovals that converge into a silhouette of a butterfly to represent the students' transformation. The dynamic motion graphics represent the journey and written, expressive stories that have changed the lives of the students. PROJECT SCOPE & ROLES • Brand Identity • Visual Identity system • User Experience Design (UX) CLIENT TESTIMONIAL "I'm so glad I was able to work with John — his incredibly thoughtful approach. He began with a deep dive and took the time to really understand my vision before even beginning the work. He then explained to me step by step how he had arrived at the final identity. It was clear that he paid close attention to what I wanted to represent, including the cultural references and philosophy behind my company. I am very pleased with his design skills, but even more pleased by his intelligence, his understanding[,] and his incredibly pleasant and helpful attitude." – Dr. Jyothi Bathina, Director at Literate Voices LLC