HighGround LLC Brand Identity

DESCRIPTION Preparing HighGround for seed funding. BRIEF Caregiving is hard. Especially when you are not prepared, and your loved ones depend on you. HighGround is a powerful, affordable, innovative, all-in-one financial management platform that empowers caregivers. We collaborated with the founders to develop the brand identity from concept, messaging, position, visual identity, and a mobile app prototype. ROLE AND EXPERTISE • Brand positioning • Brand messaging • Brand identity • Visual identity system • User experience (UX) • User personas • Wireframes • Mobile prototyping OUTCOME | TESTIMONIAL "I had the pleasure of working with John on a finance startup idea where he focused on branding, brand voice, design, and creating a working mobile prototype. John is one of those rare people you don't come across often who can do it all. He has a unique ability to take ambiguous requirements and create something better than you could imagine. He's detail-oriented, a great collaborator, and consistently produces high-quality work. John will be the first one I call for future design projects." – Katie Welker-Muraguri, co-founder at HighGround