Keoo AI Brand Identity Development

Role: I led the end-to-end brand & product design for Keoo AI, from strategy and concept development to final execution. This included building the visual identity, defining brand voice, and delivering a complete, scalable brand system used across product and marketing.

Tools: Figma, Adobe Illustrator, and Adobe Photoshop

Timeline: 30 days

Keoo is a multi-tool platform that enables creators, marketers, and businesses to generate high-quality images, videos, and visual content using AI. The platform includes multiple tools such as image upscaling, product photobooths, AI influencer generation, motion control, lighting simulation, camera angle generation, and more.

Approach: I began with a deep dive into the product’s purpose, user personas, and competitive landscape. I gathered visual references and inspiration from both creative tools and tech startups to find the right balance.

From there, I developed moodboards, color studies, typography explorations, and logo sketches. Every design decision was made to support clarity, uniqueness, and emotional impact.

Impact: The new brand identity set a clear direction for the entire Keoo product and experience. It created alignment across product, design, and marketing teams, and formed the foundation for the UI/UX system that followed.

The visual system is now live across Keoo’s website, mobile app, and communication channels, reinforcing trust and creative innovation in every user interaction.

To simplify complex AI interactions, I created a consistent two-panel layout used across all apps.

Users upload media and configure generation settings.

Generated images or videos appear here with options to download or regenerate.

This structure allows users to:

Focus on input settings

Immediately view results

Iterate quickly